2019-02-13T11:01:42.167+11:00 Investing doesn't only have to mean super and property, there's so much more to it that can help you realise your goals.

Ways to invest your money

Ways to invest your money

Ways to invest your money

Investing is broader than super and property. AMP explores the different investment options available, the risks involved, and how you can access a range of investment products to help ‘grow’ your wealth.

Property seems to get the lion’s share of attention when it comes to investing money in Australia, however, a 2017 study by the Australian Securities Exchange (ASX) revealed that shares, along with other investments traded on an exchange were in fact the most popular retail investment choices among Aussies[1],[2].

What are your investment choices? 

If you’re interested in seeing what your options are outside of investment property and super, here’s a list of some of the common investment choices you could consider when building your own portfolio.

Cash investments

If you put your money into cash investments (including savings accounts and term deposits), the returns will often be lower in comparison to other investment products. However, these types of investment options typically provide stable, low-risk income in the form of a regular interest payment, so they may be a good option if you’re risk averse or working to a short timeframe.

Fixed interest or fixed income

Fixed interest investments (also known as fixed income or bonds) usually have a set investment period (eg five years) and provide predictable income in the form of regular interest payments. They tend to be less risky when compared to other types of investments, so can be used to provide balance and diversity in an investment portfolio. Fixed interest investments are issued by governments and companies in Australia and internationally.

A government bond is one example of a fixed interest investment. It provides the holder with regular interest payments, and once matured, the amount originally invested (the principal) can be returned to you. However, the value of the investment doesn’t increase with inflation.

There are also different types of fixed interest investments with different investment timeframes and different risks – for example, a fixed interest investment issued by a company can be risker than one issued by the Australian government.


If you purchase shares (also known as equities or stocks) in Australian or international companies, you’re essentially buying a piece of that company, making you a shareholder. If the shares of the company grow in value, the value of your investment will also increase, and you may receive a portion of the company’s profits in the form of dividends. However, if the share price falls, the value of your investment will also fall. It’s also worth keeping in mind that you may not receive any dividends at all.

Managed funds

In a managed fund (also known as a managed portfolio), your money is pooled with other investors on your behalf by a fund manager. A managed fund can focus on one asset class (for example an Australian shares managed fund will only hold shares in Australian companies) or be a diversified managed fund and include a mix of cash, shares and property). Pooling your assets in this way can also give you the ability to gain access to investments that aren’t usually obtainable by an individual.

The amount of money you invest is equal to a set number of units and any growth or earnings is then divided between all investors depending on how many units each investor owns. Any income generated on these earnings will also be subject to tax based on the individual income tax rate of the owner.

Because investment returns are tied to movements in investment markets, it’s important to keep in mind that putting your money into a managed fund won’t necessarily guarantee you a return.

Exchange Traded Funds (ETFs)

An ETF is a type of managed fund that can be bought and sold on an exchange, such as the ASX, and which tracks a particular asset or market index. ETFs are usually ‘passive’ investment options as the majority of these investment products track an index, and generally don’t try to outperform it. This means the value of your investment in an ETF will go up and down in line with the index it is tracking.

ETFs tend to be easy to buy and sell and have lower fees than some other types of investment products. They form part of a larger class of investment products called exchange traded products, or ETPs, which can be bought and sold on an exchange.

Investment bonds

Like a managed fund, if you decide to put money into an investment or growth bond (also known as an insurance bond), your money will generally be pooled with money from other investors, with an investment manager overseeing the funds and making the day-to-day investment decisions.

The main point of difference with investment bonds is the way earnings are taxed. If you hold onto an investment bond for at least 10 years, you won’t have to pay additional tax on any profits that you’ve made when you eventually sell (or redeem) your investment. That’s because such investment bonds are seen as ‘tax-paid’ investments, where earnings are taxed within the bond along the way at 30%. If you’re paying more than 30% in income tax, an investment bond may be a tax-effective structure to help you invest.


A popular option for retirement, annuities provide a guaranteed income regardless of what’s happening in financial markets.[3] These can be in the form of a series of regular payments either over a set number of years (fixed-term), or for the remainder of your life (lifetime annuity). The payments you receive will depend on things like the amount you put in and actuarial calculations, which estimate future outcomes by looking at economic and demographic trends.

You can purchase an annuity through your super, through insurance, or with ordinary savings. It’s important to note though, that if you’re using your super money for the purchase, you won’t be able to access the funds until you reach your preservation age.

Listed Investment Companies (LICs)

LICs are a type of investment which are incorporated as companies and listed on a stock exchange. Most LICs operate in a similar way to a managed fund with an internal or external manager responsible for selecting and managing the company’s investments on your behalf to provide diversity. The difference is that the assets they invest in are shares in other companies.

It’s important to note that LICs are ‘closed-ended’ investments which means there’s a set amount of money initially invested which does not change. Shareholders can come and go, but the amount of capital in the LIC does not change as investors change. This means the investment manager can focus on managing the investment, and not trying to raise funds if a shareholder exits the investment.

Real estate investment trusts (REITs)

A REIT is a type of property fund listed on a public market, such as the ASX, in which investors can purchase units. Similar to a managed fund, your money in the fund is then pooled and invested in a range of property assets, which may include commercial, retail, industrial, or other, property sectors.

REITs can provide investors with exposure to the property market in a way that is more diversified – and potentially more cost-effective – than buying a single property.


As a precious metal, gold is a commodity that can be bought or sold based on set market value. Some people like to invest in gold as a way to hedge against inflation. However, investing in physical gold bars can be cumbersome. Other ways to invest in gold include buying derivatives, gold receipts, gold ETFs and gold mining stocks.

Emerging trends

Australia’s alternative finance market has grown by 53% in the 12 months to September 2017 as investors continue to tap into emerging trends and explore new ways to grow their wealth[4].

In addition to the investment options listed above, there are a number of emerging trends you might consider when building your wealth. These include:

Peer-to-peer lending (P2P)

P2P lending is a way you can borrow money without going through a traditional lender (like a bank). It operates by connecting investors with companies or people looking for a loan.

Most P2P lending is run via an online platform that acts as an intermediary between investors and borrowers and charges a fee-for-service. Through the platform, the lender will be able to see what loan they would like to fund, and, the borrower must pay the loan back over time with interest.

Some platforms also allow investors to diversify their investment across other assets (like a managed fund). The details including the amount of control a lender has, length of the loan and at what interest rate, varies between P2P providers.


Unlike regular currency like coins and notes, cryptocurrency is a virtual currency that exists as a digital token[5]. The most well-known type of cryptocurrency is Bitcoin, but there are hundreds of others including Ethereum, Litecoin and Ripple.

Cryptocurrencies are kept in a digital wallet and can be used to pay for real goods and services. Transactions are recorded using a vast digital ledger called a blockchain. It’s most commonly used for online payments but can in some cases can be used in stores. However, because cryptocurrency is not legal tender, it’s not accepted everywhere.


Before putting your money into any investment option it’s important to make sure you understand, and are comfortable with, the level of risk involved, the investment timeframe, any potential costs involved, and how the product could help you reach your goals.

It’s also important to look into any potential legal and tax implications, as these can vary depending on the type of investment you make.


Different types of investments carry different levels of risk which can influence the returns you may receive. People tend to have different appetites for risk, so it’s important to understand yours before investing. The AMP Investment Style calculator can help you to understand your risk appetite. You can access the calculator at the bottom of the page.

Generally, investments that carry more risk are better suited to long-term timeframes, as these often come with greater short-term volatility, which means they can change rapidly and unpredictably. However, being too conservative with your investments may make it harder to reach your goals.


A good way to manage risk can be to spread your investments across different asset classes. This is known as diversification.

Diversification reduces your overall investment risk and leaves you less exposed to a single economic event. Meaning if one sector or asset performs badly, you won’t lose all your money.

It can also be a good idea to diversify within asset classes. For example, a share portfolio may hold shares across different sectors such as banking, resources, healthcare and technology, and across both domestic and international markets.

How to get started

If you’re interested in building your investment portfolio, you can use these tips to help you get started:

  1. Do your research – think about how much you can afford to invest, what your options are, and what types of investment products you could use to help you reach your goals.
  2. Know your risk profile – work out how much risk you’re willing to take and what types of investment products might fit within this. Different investment products carry with them different levels of risk so it’s important to understand the risk involved in each investment product or strategy you’re considering.
  3. Speak to an adviser – if you have any questions or want more help or information, speak with your financial adviser. If you don’t have an adviser but would like a more information, you can call us on 131 267 to find an adviser near you.

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1AMP, ‘Where do different generations invest their money?’
2ASX, ‘Australian Investor Study 2017’, pg. 4, figures 2,3
3ASIC’s MoneySmart website, ‘Annuities’
4KPMG, ‘Cultivating Growth: The 2nd Asia Pacific Alternative Finance Industry Report’, 20 September 2017, pg. 71, paragraph 1
5ASIC’s MoneySmart website, ‘Cryptocurrencies’

Important information

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This information is provided by AMP Life Limited. It is general information only and hasn’t taken your circumstances into account. It’s important to consider your particular circumstances and the relevant Product Disclosure Statement or Terms and Conditions, available by calling 13 30 30, before deciding what’s right for you. Read our Financial Services Guide for information about our services, including the fees and other benefits that AMP companies and their representatives may receive in relation to products and services provided to you.

All information on this website is subject to change without notice. Although the information is from sources considered reliable, AMP does not guarantee that it is accurate or complete. You should not rely upon it and should seek professional advice before making any financial decision. Except where liability under any statute cannot be excluded, AMP does not accept any liability for any resulting loss or damage of the reader or any other person.