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    Our purpose and values

    Surfer sitting on board in the ocean

    Our purpose

    Our purpose – helping people create their tomorrow – guides our actions and decision-making across AMP. For our customers this means giving them the confidence to take control of their finances and achieve their goals.

    ✓ For our partners this means working together to meet the needs of customers.

    ✓ For our shareholders this means delivering sustainable financial performance and returns.

    ✓ For our employees this creates meaningful opportunities to contribute and deliver positive outcomes.

    ✓ For our communities this means improving financial equality through our community partners, grants programs and volunteering.

    ✓ For all our stakeholders it is about delivering value and impact and reporting meaningfully on our progress.

    Our values
     

    • Put customers first

      Put customers first is about considering customers in all our decisions and making it as simple as possible for them to take control and achieve their goals.

    • Own it

      Own it is about holding ourselves and each other accountable, honouring our commitments and delivering results.

    • Be brave

      Be brave is about having the courage to speak up and try new ways of doing things to adapt, learn and deliver.

      

    • Play as one team

      Play as one team is about breaking down silos and playing to the strengths of our diverse team.

    • Do the right thing

      Do the right thing is about being respectful and delivering on our promises.

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    Whatever wealthy you want

    Whatever wealthy you want

    AMP acknowledges the Traditional custodians of lands, waters and communities throughout Australia. We pay our respects to the traditions, ancient protocols, and cultural practices of Aboriginal and Torres Strait Islander Peoples, who have lived and cared for country. We extend that same respect and recognition to the Elders of this land, both past and present.