AMP has established a new role of Director for Growth and Distribution for its North platforms business, appointing experienced financial services executive Kristine Goodwin (nee: Brooks) to the role.
The creation of this new senior role, and Kristine’s appointment, aligns with AMP’s focus on accelerating the growth of the North business and its commitment to broadening its adviser and partnerrelationships.
Kristine brings extensive experience from a career in executive-level distribution and marketing roles, including most recently Chief Country Officer and Executive Director Australia at Milford Asset Management and previously Chief Distribution Officer for Life and Investments at Zurich Financial Services Australia.
She has a strong track record of building high-performing teams, driving growth, and delivering strategic outcomes. Kristine will join the AMP Platforms Leadership Team, reporting to Edwina Maloney.
Kristine will join AMP from 21 January 2026.
Edwina Maloney, Group Executive, Platforms, AMP said:
“We have very clear growth ambitions for North and this is another important step to delivering on those and continuing the significantmomentum we have built with advisers more recently.
“We are excited to be welcoming Kristine to AMP. Her deep experience and leadership transforming distribution and marketing teams, developing deep strategic partnerships and growing businesses will be invaluable as we continue to strengthen our relationships with advisers and partners, and deliver great outcomes for their clients.
“We have worked hard and built a very strong adviser proposition, which was cemented earlier this year, when we won the Chant West Award for Advised Product of the Year, along with being awarded for our North Lifetime Product. So now it is about getting North in front of more advisers so they can experience it for themselves, and Kristine’s appointment is critical to that.”
Biography
Kristine Goodwin (nee: Brooks) is an accomplished financial services executive with extensive experience in executive distribution and marketing leadership roles. She joins AMP from Milford Asset Management, where she served as Chief Country Officer and Executive Director, Australia.
At Milford, Kristine led the transformation of the business in Australia, building a high-performing distribution team, significantly increasing adviser brand awareness, and achieving top business results for the flagship Australian Equity fund. She has also served on the Milford Board and Executive Leadership Team.
Prior to Milford, Kristine spent 16 years at Zurich Financial Services Australia, including as Chief Distribution Officer for Life and Investments. In this role, she led all market-facing activity and strategy, achieving record sales and growing market share to number one in Australia.
Kristine also played key roles in the successful acquisitions and integrations of OnePath Life and Macquarie Life.
Her early career included business development roles at Challenger Financial Services and Deutsche Financial Planning, and marketing and paraplanning roles at Saw James Capel Stockbroking.
Kristine holds a Diploma of Financial Services from the Securities Institute of Australia and has completed executive programs at the Australian Institute of Company Directors and Wharton Business School. She is an active contributor to the financial services industry, including serving as a judge for national adviser awards and representing the industry on mental health and diversity initiatives.